When working on a technology start up, much of your day is comprised in silence, clicking away at a computer. Whether you're an engineer writing code, a designer working in Photoshop, or a marketer firing off emails, it's easy to go hours, or even an entire day, without having a business-focused conversation with your peers. Especially with the "meetings are a waste of time" stigma floating around, it's easy for start ups to become companies that only consist of two actions: deciding and implementing.
Decide. Execute. Repeat.
A crucial component to the creative process of product creation can be overlooked. Talking about the problem you're solving in a free-flowing, organic discourse is often strewn by the wayside. It's discarded as inefficient.
In our experience building Hollerback, some of the best ideas have come out of impromptu discussions. These discussions weren't spawned out of a need for a decision. They were one person electing to talk to another about a problem or idea. Whether it was pertaining to code, branding, distribution, or design, speaking out loud to someone often brings new ideas into the mix.
Some of our best product decisions, and perhaps those that truly matter, have come out of healthy spoken discourse.
I'm now conscious of the power of spontaneous conversations and careful not to dismiss them as inefficient.
Embrace the unguided train of thought - sometimes it can lead to a creative opportunity or solution that can't be found in silence.