What we’ve found helpful building Hollerback, is actually editing back features until the experience, well, breaks.
By taking away the very features that make your product useable, you quickly get a deep understanding of why each feature has to be there. You also get the added benefit of cutting out fluff in the process.
A good rule of thumb is that if you cut something and don’t miss it after a week, leave it out.
With aggressive feature editing, you arrive at the experience that truly matters — the set of features that accomplishes your “one thing” in the simplest way possible.
Well designed products aren’t sets of features, they’re systems that accomplish a task with little to no friction.
By editing your product into a corner, you start to consider each new feature as necessary to solve a specific friction point. Eliminate features until your experience breaks, then only add the features that eliminate friction.
The result is a product that feels both whole and simple.
If you’d like to check out our execution of a whole-yet-simple product check out Hollerback.
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